New name, continued commitment to client success, employee satisfaction: HANYS Benefit Services now TruePlan Benefit and Retirement AdvisorsSM

Rensselaer, NY – HANYS Benefit Services is pleased to announce its new name, TruePlan Benefit and Retirement Advisors, effective Jan. 1, 2024.

“Our firm has a long and successful track record of helping our clients with both their employee benefits programs and their retirement services,” says Noah Buck, president, TruePlan. “We’re proud of what we offer to organizations and their employees. As we look to the future, it was essential that our name speak to all the ways we provide our clients value.”

Based in Rensselaer, New York, the full-service independent consulting firm, registered investment advisor and broker-dealer serves mission-driven organizations throughout New York and the northeast.

Serving as a strategic partner and extension to clients’ human resources and finance teams, TruePlan offers comprehensive employee benefits consulting and brokerage services, customized benefit solutions and ongoing value-added support as organizations’ needs evolve. TruePlan’s retirement planning services include plan optimization and governance, investment selection and monitoring, vendor management and benchmarking, merger acquisition and support, and financial wellness and employee communications.

“We know you thrive when your employees thrive, and we also understand the challenging conditions organizations and their employees are facing,” said Buck. “We have a new name, but we’re not new to the game. We’re excited to serve our clients in 2024 as TruePlan.”

About TruePlan Benefit and Retirement AdvisorsSM

Formerly known as HANYS Benefit Services, TruePlan Benefit and Retirement Advisors is a full-service independent consulting firm, registered investment advisor and broker-dealer, providing customized solutions for retirement and benefit needs. Headquartered in Rensselaer, NY, TruePlan helps organizations throughout New York and the northeast achieve more with services including: plan optimization and governance; investment selection and monitoring; vendor management and benchmarking; merger and acquisition support; financial wellness and employee communication; consulting and brokerage services; value-added support; and customized benefit solutions. Visit for more information.

TruePlan Benefit and Retirement AdvisorsSM is a marketing name of Healthcare Community Securities Corp., member FINRA/SIPC, and a SEC Registered Investment Advisor.